#6BFORME Water Initiative Delivers
Early 2018 will certainly be remembered as a time when the water crisis was front of mind for not only Capetonians, but all South Africans. As an integral part of the communities we serve, we launched the #6BFORME campaign alongside the City of Cape Town. This initiative had the simple, yet effective goal to aid the water crisis and raise awareness about the allocated 50L of water per day.
All Stor-Age stores nationwide were setup as water collection points. South Africans were then urged to make use of our conveniently located drop off points to donate store-bought, drinkable sealed water. We then worked with the City of Cape Town to ensure the donated water safely reached the City depot.
At the end of April 10 000 litres of safe, drinkable water donated nationally, arrived in Cape Town to be distributed to those most in need. These incredible donations were received at our stores across the country, with the most support coming from the Gauteng region. The water was then offloaded at the city depot for safe storage and distribution.
The #6BFORME campaign was launched on 01 February during the Cape Town 10s event, which coincided with the implementation of level 6B water restrictions in Cape Town. The initiative was helped along by various brand ambassadors such as former Springbok Captain Jean de Villiers, Garreth “Soldierboy” McLelland, Arno Jordaan and various other sporting personalities and celebrities. These ambassadors did a great job at raising awareness of the campaign, and getting more people involved.
We have been overwhelmed by the amount of support this initiative has received, and we would like to thank each and every person who donated water to this cause. We would also like to thank the City of Cape Town for working with us on this important project, the organisers of Cape Town 10s and Logistic Solutions who helped us arrange the logistics of the water delivery.
Please visit www.6bforme.com for more information on how you can make a difference.