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Stor-Age Makes Front Cover Of Entrepreneur Magazine


"In we walk - young guns with no experience or track record in self-storage, asking the bank to give us a whole whack of cash. - Gavin Lucas" This is just one of the insights into the story of how three local lads went from working in their home to a R1,5 billion property portfolio. The feature article was run in the July issue of Entrepreneur Magazine and features the Stor-Age Directors on the front cover.

Stor-Age on the cover of Entrepreneur Magazine in South Africa

From left to right: Stephen Lucas, Steven Horton and Gavin Lucas.

Self storage is a growing market in South Africa, a market that Stor-Age is determined to lead. "If you feel like you are all of a sudden seeing Stor-Age branding everywhere - that's because you probably are. The company is working hard to change the way South Africans think about - and use - self storage." (Entrepreneur Magazine July 2013 issue, page 60). The strong but simple branding is a result of lots of hard work and a dedicated focus on goals. The flagship red storage boxes springing up in South Africa are fast becoming iconic landmarks and are well recognised due to their excellent location.

Location is just one of the reasons why the Stor-Age model has been successful so far. Gavin Lucas notes the secret recipe for success as:
"1. Great locations
 2. Excellent facilities
 3. Outstanding customer service
 4. Big branding"
(Entrepreneur Magazine July 2013 issue, page 61).

Steven Horton adds, "Systems are everything. Stor-Age is a highly systematised business - a critical component for any company chasing big growth plans across a broad geographical area. Centralised proprietary software allows the team to see how many enquiries come through daily, how they are responded to and how many are converted." (Entrepreneur Magazine July 2013 issue, page 60).

There are currently 33 properties consisting of 17 operational self storage facilities, 8 facilities in construction and a further 8 acquisitions. You can view the locations from the Stor-Age home page or give us a call on 0861 18 18 18. Need to estimate how much space you need then use our simple Space Estimator and don't forget you can also get your boxes and packaging materials from us too. Do you need another reason to use the leading self storage brand in South Africa? Well here are three:

1. Free van and driver*
2. Self storage insurance
3. Refer-a-friend discount

*Terms and conditions apply.



Posted by Stor-Age Self Storage - 05 July 2013 | News And Events